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Yoplait "Swapportunity"

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AlexanderCS View Drop Down
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Post Options Post Options   Thanks (2) Thanks(2)   Quote AlexanderCS Quote  Post ReplyReply Direct Link To This Post Topic: Yoplait "Swapportunity"
    Posted: 29 Apr 2013 at 4:09am

Yoplait "Swapportunity"

"Sorry about your date the details of your date."

The woman who delivers this line should be kicked out of the book club (and the actor's union).  I think she daydreams and doesn't listen to what her friends are saying about loser dates they've had, then she comes out of her hallucination and has smashed some heart shaped "bad" dessert cookies and has chosen the yogurt instead.  She then interrupts with the "sorry about your date..." line which makes everyone freeze and look at her like she's an idiot, because SHE IS ONE.

Plus, (and I love that I can come gripe in this forum) I HATE marketing/advertising words that are not actual words.

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Post Options Post Options   Thanks (1) Thanks(1)   Quote awesomesauce Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2013 at 6:27am
Yes!!! That commercial is the reason that I joined this forum. I can't even suffer through it. I have to mute it or change the channel.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Snesgamer Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2013 at 7:26am

I'm sorry Yoplait, I don't think your CLEVER new word is going to be accepted by Webster anytime soon, so you can stop pretentiously quoting some fictitious definition for it everytime you use it in a commercial. I also can't think about the word without thinking of that asinine "oh ho ho, it's REAL!" spelling bee bitch!

And - yogurts on ice? Who the hell does that, even at a woman's book club?
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Madscientist73 Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2013 at 12:14pm
I agree with everyone.  This commercial is annoying and the lady blurting out "sorry...", that's just cheesy. I've never heard of yogurt on ice either but I guess they're trying to keep it cold like a beverage, so it won't spoil while they're talking??? The most annoying thing about the Yoplait commercials is Lisa Kudrow's voice.  It's loud and annoying, especially when she says "we probably shouldn't be helping you with your love life."
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Post Options Post Options   Thanks (1) Thanks(1)   Quote 70s80s Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2013 at 3:46pm
I always wanna grab one of those heart cookies.  

Fancy-shape cookies are pretty "in" now.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote swfan1963 Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2013 at 4:48pm
Oh man that commercial annoys the crap out of me!!  
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Post Options Post Options   Thanks (1) Thanks(1)   Quote ALE515 Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2013 at 4:49pm
Let's all be honest here.... If you want a damn heart shaped cookie or a candy bar, no one and I mean NO ONE is going to swap it for a yogurt. I love yogurt, but I'll gladly take a candy bar instead.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2013 at 5:39pm
Plus, when would a friggen book club gonna supply yogurt on ice? WTFFF?
One good thing about TV-you could always turn it off
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Post Options Post Options   Thanks (1) Thanks(1)   Quote ChrisInMI Quote  Post ReplyReply Direct Link To This Post Posted: 14 May 2013 at 10:10pm
I think the broken heart-shaped cookies are supposed to be "broken-hearted" that the lady chose the Yoplait Light over them (you don't actually see her smashing them, so the only other possibility would be that they broke on their own).  Adding a REALLY BAD pun to what was already a lame enough spot.

And I would be remiss not to mention that the woman also makes that "orgasm" face when she takes a spoonful of her yogurt.  Which makes this food porn, thus ticking most of the important commercial hatred boxes.  Food porn?  Check.  Horrendous acting?  Check.  Fictitious buzzword?  Check.  General lameness?  Check.  The only thing it's missing is a song a la "Nothing's missed with Tena Twist"... but this is Yoplait, so that could be in the works...
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Post Options Post Options   Thanks (0) Thanks(0)   Quote HatyMcHater Quote  Post ReplyReply Direct Link To This Post Posted: 30 May 2013 at 12:28am
Originally posted by ChrisInMI ChrisInMI wrote:

I think the broken heart-shaped cookies are supposed to be "broken-hearted" that the lady chose the Yoplait Light over them (you don't actually see her smashing them, so the only other possibility would be that they broke on their own).  Adding a REALLY BAD pun to what was already a lame enough spot.

And I would be remiss not to mention that the woman also makes that "orgasm" face when she takes a spoonful of her yogurt.  Which makes this food porn, thus ticking most of the important commercial hatred boxes.  Food porn?  Check.  Horrendous acting?  Check.  Fictitious buzzword?  Check.  General lameness?  Check.  The only thing it's missing is a song a la "Nothing's missed with Tena Twist"... but this is Yoplait, so that could be in the works...


Totally agree (with both pghs.)--except that there is one more thing missing--the obligatory female referee to keep women who supposedly are fond of each other from insulting each other, a la the ridiculous Cascade Kitchen woman. In real life, no one would look, talk, or act like the women in this commercial. Poorly conceived, poorly cast, poorly executed. And like one of the other posters above, I love (some types of) yogurt but Yoplait has a losing battle to convince me or anyone else to pick yogurt over cookies at a social gathering.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 30 May 2013 at 2:14am
I've hated the word "swapportunity" ever since it emerged from the spelling bee commercial!

One good thing about TV-you could always turn it off
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Post Options Post Options   Thanks (0) Thanks(0)   Quote ChrisInMI Quote  Post ReplyReply Direct Link To This Post Posted: 30 May 2013 at 6:14pm
Quote Totally agree (with both pghs.)--except that there is one more thing missing--the obligatory female referee to keep women who supposedly are fond of each other from insulting each other, a la the ridiculous Cascade Kitchen woman. In real life, no one would look, talk, or act like the women in this commercial. Poorly conceived, poorly cast, poorly executed. And like one of the other posters above, I love (some types of) yogurt but Yoplait has a losing battle to convince me or anyone else to pick yogurt over cookies at a social gathering.


Agree 100%.  Especially Light yogurt, which ALWAYS tastes nasty because of aspartame.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Adznem Quote  Post ReplyReply Direct Link To This Post Posted: 31 May 2013 at 12:34am
What a STUPID A commercial.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Moochamoocha Quote  Post ReplyReply Direct Link To This Post Posted: 31 May 2013 at 5:12pm
Finally saw this commercial yesterday. Yogurt on ice? Seriously? Ick, gimme those heart cookies any day.

Oh, and Yoplait, please please PLEASE stop it with this stupid "word" you've coined. It'll never make it to Webster's dictionary (although "bootylicious" did Dead) so cut it out.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote jenjen Quote  Post ReplyReply Direct Link To This Post Posted: 02 Jun 2013 at 3:42am
Yeah...what idiot 2would put yogurt on ice like  a beverage....no harm in a heartshaped cookie... I would be like "Hey if you want yogurt there some in the fridge...get it yourselves"
And yeah that woman is a blooming idiot!!!! Major hate and dash for the mute button!!!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Papa Lazarou Quote  Post ReplyReply Direct Link To This Post Posted: 02 Jun 2013 at 5:02am
Originally posted by Moochamoocha Moochamoocha wrote:

It'll never make it to Webster's dictionary (although "bootylicious" did Dead) so cut it out.


Hence why I used Oxford.


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Post Options Post Options   Thanks (0) Thanks(0)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 02 Jun 2013 at 5:48am
 
"Swapportunity", like "bootylicious", would make it into both Webster's and the Oxford dictionaries if it caught on.  I just don't see that happening.
 
 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote breakfastmess Quote  Post ReplyReply Direct Link To This Post Posted: 07 Jun 2013 at 3:33am
I didn't find the commercial above so bad (except for the word 'swapportunity'), but *this* one just rubs me the wrong way.

http://www.youtube.com/watch?v=mGp2dOfXlFQ

And they've even got '#swapportunity.' Ugh.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote ChrisInMI Quote  Post ReplyReply Direct Link To This Post Posted: 17 Jun 2013 at 9:57pm
Yep, the "spelling bee" commercial is one of the all-time worst.  It generated a ton of hate on this board, and deservedly so, a year or so ago.

I just saw a new one today - I had the TV on mute while it was on so I don't know if the dialogue/acting is as bad as in the one posted by the OP, but this one had "smiley face" cookies that turn into "sad face" cookies when the actress chooses the Yoplait Light over them.  Next time I see it I'll watch more closely.  Couldn't find a video, so it must be brand new.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote dreamtreedown Quote  Post ReplyReply Direct Link To This Post Posted: 18 Jun 2013 at 12:07am
Yogurt in ice happens at hotels.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Snesgamer Quote  Post ReplyReply Direct Link To This Post Posted: 18 Jun 2013 at 2:50am
Originally posted by ChrisInMI ChrisInMI wrote:

Yep, the "spelling bee" commercial is one of the all-time worst.  It generated a ton of hate on this board, and deservedly so, a year or so ago.

I just saw a new one today - I had the TV on mute while it was on so I don't know if the dialogue/acting is as bad as in the one posted by the OP, but this one had "smiley face" cookies that turn into "sad face" cookies when the actress chooses the Yoplait Light over them.  Next time I see it I'll watch more closely.  Couldn't find a video, so it must be brand new.


There are few faces in commercialdom I've wanted to punch more than that bitch in that commercial. That commercial almost makes ones like the one this topic is about tolerable in comparison.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote strifeknot Quote  Post ReplyReply Direct Link To This Post Posted: 19 Jun 2013 at 3:12am
The most annoying thing about the Yoplait commercials is the tag line at the end, and the way it's enunciated: It is so good.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote cornflake Quote  Post ReplyReply Direct Link To This Post Posted: 19 Jun 2013 at 6:26am
I love how the date "showed up in a van, smoke pouring out of the back." Must have been one of the ad execs who came up with "swapportounity."
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Post Options Post Options   Thanks (0) Thanks(0)   Quote DKS Quote  Post ReplyReply Direct Link To This Post Posted: 19 Jun 2013 at 11:49am
Originally posted by cornflake cornflake wrote:

I love how the date "showed up in a van, smoke pouring out of the back." Must have been one of the ad execs who came up with "swapportounity."

Yeah, that, or Cheech & Chong.
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Post Options Post Options   Thanks (2) Thanks(2)   Quote Dr. Dan Quote  Post ReplyReply Direct Link To This Post Posted: 24 Jun 2013 at 12:20am
Tweet off!
 
I sent a tweet to Yoplait #swapportunity telling them that their buzzword made this web forum, and to come up with an original concept. They tweeted back "LOL Sorry it missed the mark for you #donttakeitoutontheyogurt."
 
Interesting. Buy the stuff because the word and the commercial wowed you, and the marketing folks are happy! Buy the competition because it "missed the mark for you," and you're "taking it out" on the product.
 
I'm not even cutting off my nose to spite my face. Yoplait is good yogurt, but it isn't the only fish in the sea.
 
Though I'm not big on social networking, I think it's useful as a medium for us to mobmard...uh, bombard...advertisers with our feedback.
Ordinary Americans bust their butts for less than $10 an hour while advert folks pull big money making up the bullshot highlited on this website. AARGH!
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