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Why are closing logos so bland nowadays?

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Ad nauseous View Drop Down
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    Posted: 19 Oct 2014 at 1:11am
From the 1950s to the early to late 1990s closing logos were unique, meomorable and stood out. Today? Not so much. They're bland and boring especially examples like Sony Pictures Television and NBC Universal. They're forgettable I HATE that! I think it has to with the fact that they pretty much minimized the credits!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote sgtrock21 Quote  Post ReplyReply Direct Link To This Post Posted: 19 Oct 2014 at 5:07am
Originally posted by Ad nauseous Ad nauseous wrote:

From the 1950s to the early to late 2000s closing logos were unique, meomorable and stood out. Today? Not so much. They're bland and boring especially examples like Sony Pictures Television and NBC Universal. They're forgettable I HATE that! I think it has to with the fact that they pretty much minimized the credits!

Now days the few people who actually pay attention to the program return to tapping on their stupid phones when it ends. the network likes to fast forward the logo and credits in order to sell more commercial time. Welcome to the not so brave new world.
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 19 Oct 2014 at 4:55pm

I hate when they speed through the ending credits.  I can't see them at warp speed.  Why even bother with them?

Another thing is movie previews.  Nowadays, they show only a split-second of the listing of director, producer, actors, etc.  Sometimes, I wanna know who's in that movie without having to go look it up.


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Post Options Post Options   Thanks (2) Thanks(2)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 19 Oct 2014 at 7:59pm
Originally posted by Thor Thor wrote:




I hate when they speed through the ending credits.  I can't see them at warp speed.  Why even bother with them?

Another thing is movie previews.  Nowadays, they show only a split-second of the listing of director, producer, actors, etc.  Sometimes, I wanna know who's in that movie without having to go look it up.




Agreed! I think 5 years from now there won't be any credits at all. There will just be still versions of the production logos, with the shows music playing over them.

I'm still upset that NBC dropped the iconic peacock for a boring wordmark on a purple background. Universal Television kept its iconic globe. Why cant NBC keep its iconic bird? Wasn't NBC Universal initiated by GE? They might as well show the Comcast logo now. Since it has the NBC peacock now.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bmasters9 Quote  Post ReplyReply Direct Link To This Post Posted: 25 Oct 2014 at 10:46am
Originally posted by Ad nauseous Ad nauseous wrote:

From the 1950s to the early to late 2000s closing logos were unique, meomorable and stood out. Today? Not so much. They're bland and boring especially examples like Sony Pictures Television and NBC Universal. They're forgettable I HATE that! I think it has to with the fact that they pretty much minimized the credits!

Heck, even Paramount's Blue Mtn. and CPT's Sunburst/AT and 80s Coke Lady logos had tons of originality. Only a few seconds apiece, but far better than today's half-hearted efforts. 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 26 Oct 2014 at 5:09am
Talking about credits. The idiots in charge of our local station WVIT 30, won't let the Saturday Night Live credits roll. They're too eager to shove more commercials down our throats. Yes I agree that today's logos lack originality. I miss Kingworld, Paramount Television, Columbia TriStar Television, Nelvana, Worldvision, and many others!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bmasters9 Quote  Post ReplyReply Direct Link To This Post Posted: 01 Nov 2014 at 3:23pm
Originally posted by Ad nauseous Ad nauseous wrote:

Talking about credits. The idiots in charge of our local station WVIT 30, won't let the Saturday Night Live credits roll. They're too eager to shove more commercials down our throats. Yes I agree that today's logos lack originality. I miss Kingworld, Paramount Television, Columbia TriStar Television, Nelvana, Worldvision, and many others!

Me too! I even miss the TCFTV logo of the 80s as seen on Trapper John, M.D., L.A. Law, and others. Here's a closing from L.A. Law from 1988 (season 2, I believe), with the old TCFTV logo (something that was not on Shout!'s DVD releases until the Season 2 and Season 3 releases, and then only on selected episodes). This was part of a clip that had old NBC promos, commercials, and a KNBC 11 P.M. Nightside news preview. 

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Post Options Post Options   Thanks (1) Thanks(1)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 03 Nov 2014 at 2:47am
Cool! I love old logos and such. I find the past very fascinating.

BTW I love the Broadway Video logo, I like the fact that it hasn't changed so much in the passing years. I love its look and colors. It better not change!

Aw $%&# they blandized it! The bastards! They sanitized the skyline and changed the red lightning v to vapid v Whahahahhhhhhhyyyyyy?????????
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Post Options Post Options   Thanks (0) Thanks(0)   Quote crainbebo Quote  Post ReplyReply Direct Link To This Post Posted: 04 Nov 2014 at 3:34am
Nowadays you can't even find Columbia Tristar Television on TV - SPT ALWAYS plasters it. I remember seeing the pegasus/torch lady as late as 2002 when SPT took over Columbia Tristar Television. 

Remember Revue? Loads of young kids were scared of that logo and the bombastic late 1950s fanfare. Universal Television used the same Revue jingle for several more years in the 60s and early 70s. 
WGBH's scary jingle still gives me goosebumps when an old Nova episode from the 80s, or Frontline, or Masterpiece Theater/Mystery! is aired. Especially the full 7-sec one. They cut it in about half around 1986-87, and then went to the violin stinger only. Now it's a remix of the original--Boston loves to scare little kids. 
Screen Gems is creepy too - from the 60s.
Paramount Television's jingle also scared loads of children back in the 1970s...the one that would appear after Happy Days or Laverne & Shirley. Now, either plastered with Paramount TV (Viacom) or with CBS Television Distribution. The same music was slower and scarier in the early 1970s which was at the end of Mission Impossible, the TV series. Nicknamed "The Closet Killer." 
And I'm not sure a lot of people got along with the old PBS moog logo from the late 1970s/early 1980s. Very uncommon nowadays. 
Back after a long absence...still hating those commercials. Go away Limu Emu and Doug!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote musicman Quote  Post ReplyReply Direct Link To This Post Posted: 04 Nov 2014 at 3:50am
Originally posted by Thor Thor wrote:


I hate when they speed through the ending credits.  I can't see them at warp speed.  Why even bother with them?


Legalistic legaity.

George Lucas almost got his pants sued off by the actor's guild for not having the actor's names displayed in the opening of the first Star Wars movie.



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Post Options Post Options   Thanks (0) Thanks(0)   Quote Thor Quote  Post ReplyReply Direct Link To This Post Posted: 04 Nov 2014 at 1:50pm
Originally posted by Ad nauseous Ad nauseous wrote:

Cool! I love old logos and such. I find the past very fascinating.


Here's a website for that sort of thing.  The page I'm linking includes the Revue logo that crainbebo mentioned.



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Post Options Post Options   Thanks (0) Thanks(0)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 04 Nov 2014 at 11:59pm
Yes! I am familiar with that site. One of my favorite sites. You could get some good pictures of some rare logos. I go to YouTube to see how they animate. I'm officially an old logo aficianado!

BTW I never knew that was originally Revue's theme song I always thought it was Universal's theme song! Huh! The more you know.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bmasters9 Quote  Post ReplyReply Direct Link To This Post Posted: 05 Nov 2014 at 10:34pm
Here's another long run of credits, this from the ABC newsmagazine 20/20 for the week of March 8, 1991. This clip also includes the opening titles, by the way. This is when 20/20 still had Hugh Downs and Barbara Walters, and a great theme song, long before the show brought in that awful opening line "Your world with 20/20 vision" (not to mention a title card that, IMO, hardly reflects the name of the show). Closing credits start at the 6:45 mark.


And one more: this from Entertainment This Week in 1985 (ETW then being of course the weekend recap show of Entertainment Tonight). Nowadays, you can barely read the credits, they rush by so fast on the way to the CBSTD logo. But then, you still had readable credits, another great closing theme, and Paramount's Blue Mtn. logo. 

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Post Options Post Options   Thanks (1) Thanks(1)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 14 Nov 2014 at 10:55pm
Ahhhhhhhh... The early 90s. I sometimes wish I was back in that era. Also the Paramount Blue Mountain logo, one of my favorite logos.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote mechasus Quote  Post ReplyReply Direct Link To This Post Posted: 28 Nov 2014 at 1:12am
It's all because of commercials. Networks and their greed ruin everything. Can't have a decent, artful credits sequence or good closing logos nowadays.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Neil R Quote  Post ReplyReply Direct Link To This Post Posted: 28 Nov 2014 at 1:26am
I have to agree, there were some great ones way back when.


Used to be some cool intros too.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 28 Nov 2014 at 1:48am
Wow that decades logos were cool. Today's decade is so forgettable! The last decent logo was the 2nd CBS Paramount logo! Oh and about Dumont. I've always wonder if Dupont was inspired by them or was it the other way around???
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Neil R Quote  Post ReplyReply Direct Link To This Post Posted: 28 Nov 2014 at 2:21am
DuMont was founded by Allen DuMont. I've always had a soft spot for the network because it was the birthplace of "The Honeymooners", "Captain Video", and "The Ernie Kovacs Show".

Kind of a sad ending for the net, there's a good video history out there someplace that I can't find right now, but Wikipedia does a decent job of telling the story.

DuMont Network History
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Post Options Post Options   Thanks (0) Thanks(0)   Quote EricTHoff Quote  Post ReplyReply Direct Link To This Post Posted: 28 Nov 2014 at 2:43am
2000s was not very long ago and logos were pretty bland back in that decade.

And it's not just closing logos, company signs look so boring today as well. Whoever was the idiot that came up with the Pepsi one and the Holiday Inn ones should've been fired.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bmasters9 Quote  Post ReplyReply Direct Link To This Post Posted: 28 Nov 2014 at 3:04am
Originally posted by Neil R Neil R wrote:

Used to be some cool intros too.

The 80s had some pretty good ones, too, like this one from 20/20 from the edition of Jan. 30, 1986, not long after the Challenger disaster (opening starts around the :32 or :33 mark):

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Post Options Post Options   Thanks (1) Thanks(1)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 28 Nov 2014 at 4:31am
Wow! That 20/20 segment so detailed and informational! Compare that to the tabloid driven shock crap of 20/20 today? No competition! WTF happened to 20/20. Also why did World News Tonight ditch the iconic ABC News jingle?

Also I should change the era of best logos from 1950s to late 2000s to 1950s to 1990s. I'll change that!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bmasters9 Quote  Post ReplyReply Direct Link To This Post Posted: 28 Nov 2014 at 10:13pm
Originally posted by Ad nauseous Ad nauseous wrote:

Wow! That 20/20 segment so detailed and informational! Compare that to the tabloid driven shock crap of 20/20 today? No competition! WTF happened to 20/20. Also why did World News Tonight ditch the iconic ABC News jingle?

Also I should change the era of best logos from 1950s to late 2000s to 1950s to 1990s. I'll change that!

Thanks for the agreement on that! While I know not why WNT got rid of that classic ABC News jingle it once had, I will say that, IMO, the opening of 20/20 then was sort of a very good "visual pun" for the show's title, in that the vintage ABC News globe started out blurry, and then that magnifying glass rose up to clear it up (it also stamped the axis on the globe) before folding up and going in between the 20s in the title. To me, that did more (in addition to Hugh and Barbara) to say "This is 20/20" than anything the current title card ever did. 
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Post Options Post Options   Thanks (1) Thanks(1)   Quote Ad nauseous Quote  Post ReplyReply Direct Link To This Post Posted: 04 Dec 2014 at 3:09pm
^Huh, now that you mention the magnifying glass in the old 20/20 logo clearing up the ABC News globe, it is very clever! More clever than the crap that they plaster on the current 20/20 of today!

Originally posted by Copper20 Copper20 wrote:

And it's not just closing logos, company signs look so boring today as well. Whoever was the idiot that came up with the Pepsi one and the Holiday Inn ones should've been fired.


Agreed! The Holiday Inn logo is a travesty! They got rid of that beautiful reversed script for that bland, vapid, boring H and forgettable font. It DISGUSTS ME!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote bmasters9 Quote  Post ReplyReply Direct Link To This Post Posted: 10 Feb 2015 at 11:42pm
Bumping this up: the fourth-season (1982-83) DVD release of Hart to Hart has the 80s Torch Lady of CPT, but not in the way you might think (the Coke Lady); rather, it has the alternate "bylineless" TL. It still has the classic Suzanne Ciani jingle, though. 
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Post Options Post Options   Thanks (0) Thanks(0)   Quote mechasus Quote  Post ReplyReply Direct Link To This Post Posted: 13 Feb 2015 at 10:38pm
There's not only the fact that there are more commercials; there's also the fact of consolidation. There are less studios in operation nowadays than there were back in the day, and most of them are just separate brands of the same corporation (like Lorimar, New Line, Cartoon Network, etc. all being part of Warner Bros., Disney-ABC, ABC Studios, Touchstone, etc. all being part of Disney). You don't see much of those small outfits run by creatives itching to get their names out there anymore, they're all part of same six or so companies nowadays.
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