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The Capital One Upgrade Announcer

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PrinceJ View Drop Down
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    Posted: 01 Nov 2013 at 3:23pm

Capital One has a radio ad in which a braggadocios announcer keeps explaining what an improvement it is to move your accounts to Capital One. He uses several metaphors such as flying first class, having a corner office, and so on.

 

The final metaphor he uses is that switching your account to Capital One is like trading your day old coffee for fresh brewed Columbia coffee.  The he says “Olé, my friends, Olé,” before audibly taking a big slurp of the coffee, after which he says, “You can taste the Columbia.”

 

I think the last line is supposed to comically highlight the ignorance of the boastful announcer.  However, if you think of the flavor of the coffee being influenced by the terroir expressed in the coffee bean (see: http://en.wikipedia.org/wiki/Terroir) then a person with a lot of knowledge of coffee could indeed “taste the Columbia” in his Colombian coffee.  The scriptwriter, trying to showcase the ignorance of the announcer, has instead showcased his own ignorance. 

 

Commercials like this make me wonder how such stupid people get jobs in advertisement in the first place as they don’t seem to know anything, and don’t much care to learn anything either.

"Even an old fart was once a breath of fresh air"
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