Swiffer 'The Rukavinas' (video)

Hopefully his real name isn't 'Chipper Wood' ("...let's look him up in the phone book...").

At least the commercial is short and blunt.

Bena wrote: This commercial falls over itself trying to be progressive. "Look! An interracial couple!" "Look! The guy is handicapped!" It's insulting how hard they're trying to pander to the viewers.

Why is sweeping "so hard"?

I agree with the "unsettling" feeling, Pa.  Political Correctness OVERLOAD. 

Banderboy wrote: Wasn't that same guy in a commercial for Toro snowblowers last year?

Don't recall that...maybe Toro Lawn Mowers, which, whenever I'm near one, I keep at an 'arm's-length' distance from. No, I'm not a fan of Toro products - they've always left me feeling 'short-changed'.

As with the other recent Swiffer ads, this is a real family. The husband had his arm amputated because of cancer. Supposedly, he really did do all of the cleaning and outdoor work before he lost his hand/part of arm. They live in South Dakota. Adweek and several others mention he has had a couple of bit parts in Switched at Birth and some reality show.

My post was purely informational since some were speculating on how he lost his hand and I knew the others in this series of ads were "real" people.

I didn't look up the daughter/mother/grandmother one and it may have a good backstory but I think it is the least "noticed" of the 3 that I have seen. Just kind of like, "so what?"

Banderboy wrote: Wasn't that same guy in a commercial for Toro snowblowers last year?

^^ So that's why the wife(with 2 arms) is having such a hard time sweeping? Right. He couldn't hold the dustpan still with a foot. They have kids, none could help?

What twisted f*ck is responsible for this creepy ad? Exploiting disabled people and minorities to show the company's "sensitivity" and "hip diversity" is appalling.

Seriously disturbing.

Christine wrote: Haven't watched the video, but if it's a real family, guess that's cool. True about having a whole bunch of PC stuff thrown at people all at once, though- the immediate reaction is, WTF seriously??

It doesn't matter how real the families/people are, if you take any minority group/scenario and make a fad of showing them on TV more often than what you'd see day-to-day, it'll feel awkward and forced (which is why people take offense at all the gay-centric shows like Glee or Modern Family).

That being said, this ad doesn't feel that way to me. Just looks like a normal family that just happens to be interracial (not just "they're interracial because that's what the adtards want on TV") - they seem like nice people.