The Live 2009 Super Bowl Ad Review
Network: NBC
Average price of a 30-second spot: $3 million
I'm Nathan and I'll be your snarky ad reviewer today. I'll be posting pictures, video and reviews of the Super Bowl ads, as they air, from kick-off right until the end.
For 7 years Commercials I Hate has had the earliest Super Bowl ad reviews on the web, updating live during the game. Be sure to refresh this page often!
You can monitor my slow mental and physical degradation here on the Nate-cam, and you can comment on the Super Bowl ads or any ad on the Commercials I Hate Forums.
As a special treat this year, I will be joined by my one-year old black pug, Pearl, who will offer her insights into this year's ads.
It's hard work, updating non-stop for 7 hours or so, and I appreciate all of your support.
You may donate to Commercials I Hate if you wish by clicking the button below. Enjoy!
Your friend,
Nathan Alexander
Webmaster, Editor
Commercials I Hate.com
"You've waited all year for this."
"Get the ultimate in Super Bowl 43 coverage"
On your tiny, tiny, tiny phone.
Hello? If you've eaited all year, you can probably find a place to go watch the game on a real screen.
So, you can basically give the car back if you can't pay for it anymore.
That's cool and sort of depressing in a way.
Could be an ad for any product at all.
They still made the mistake of having LeBron speak words.
Nicely done. If I was in Florida, I'd go! Free ticket!
Unfortunately, not a sequel to Ridley Scott's G.I. Jane. Is Demi Moore smokin' hot these days or what?
No, this is a live-action movie based on a plastic figurine.
Starring Dennis Quaid as the plastic guy.
Maybe he asked Meg Ryan what being made of plastic feels like.
The first thing I thought was, "Hey, nice graphics.
I've been really into that lately.
But as a professional video editor it annoys me that the commercial says right on it that it was edited by Billy Corgan. I don't like that. It's kinda lame.
The commercial is pretty cool though. I don't believe for a minute that Billy Corgan edited it all by his little self. Maybe he told an editor what he would like. If I was Hyundai I'd go professional with a Super Bowl ad edit.
Note to hyundai: Call me.
Does anyone else find it bizarre that year after year, Budweiser shows people drinking ice cold Bud Light in the office during work hours?
And then they try to murder their coworker.
Where is this fantasy world and why don't they buy Heineken?
Rad. Audi had an amazing ad last year.
This year is great too, not that original or eye-catching.
I mean we've all seen a car chase.
But I dig it. I've become a Jason Statham fan lately, since he manages to make my receding hairline look bad-ass.
I was wondering why the ad looked so damn cheap.
Then I realized it was a contest entry, shot with a consumer camera, with bad actors in a bad-looking location.
Saving the money for the $3 million ad slot. As usual.
Way to go, Doritos.
I would make a fart noise here
if that was possible to do with the written word.
With Conan O'Brien for some reason.
I laughed and so did Pearl.
Pearl says: 
"Are you Venza?"
No, Toyota, I'm a people.
Am I supposed to relate to this guy who appears to live in a museum?
He's like Bruce Wayne. Is the Venza like the new Batmobile?
If only the mouths could come off in real life :)
"A lot has changed."
Not much!
As far as I can tell the only thing that changed is the.
It just wouldn't be the Super Bowl without monkeys, would it?
I started cracking up when "Inna Gadda Da Vida" started playing.
That made the commercial somehow more hilarious to me.
Two monkey thumbs up.
If you have your own website, anything can happen!
Like your computer can become a full-screen TV viewing a magic video feed inside someone's gigantic shower.
And your friends can recognize who Danica Patrick is from across the room.
Young Stupid Guy alert!
Young Stupid Guy is the Jackass candidate who injures himself for big fat laffs in Commercial Land.
We have seen Young Stupid Guy in commercials for Mountain Dew, Monster Energy Drink, and last years' Snickers Ad.
Today Young Stupid Guy returns in an ad for Diet Pepsi Max.
Hideous.
Maybe you should get a dog!
I like it. It's a good commercial for a great cause.
Pearl loved it!
Pearl says:
Another year, another 3 horse commercials, and again I ask,
"What does this have to do with beer?"
Whoa, Star Trek is looking kind of bad-ass.
But you never know, I could be half right.
Athletes from all walks of life talk directly to the camera about what motivates them.
Not really doing it for me, but I can see how people might like it.
It probably won't inspire me to drink more corn syrup.
I do like that they included that autistic kid who shot the crazy 3-pointers.
And Gatorade unveils a new logo that makes me think of Gardasil, the HPV vaccine.
Yet another commercial for cars.com where someone shops for cars looking at tiny picures on their phone. I don't care who you are or what crazy phone you've got. You are using a real computer to look for cars. Not your tiny little phone.
Pearl says:
The point of the ad is that a Hyundai won some award for best North American car, and you see German and Japanese bosses yelling at their staff over it.
The North American part is weird to me, since Hyundai, the Japanese, and the Germans all make distinctly non-American cars. I am sure they all have factories here, but tsoes that make the car a North American car?
Anyway, nothing special here.
Oh, wait! The tagline at the end is very good.
I hate when people mispronounce names of companies and famous people.
Since E-Trade has decided to recycle their ad form last year, I've decided to recycle my review from last year.
HOW MANY TIMES MUST I TELL YOU PEOPLE.
NO MORE TALKING BABIES.
It never looks real, it's always disturbing, the voice is always way too mature to be a baby voice, and it's just plain wrong.
Stop giving us nightmares and please, let's find whoever thought this was a cute idea and kick their butt.
I can't stand crap like this.
Although I do laugh when I see people vomit on TV.
Anyway.
I WOULD LIKE TO POINT OUT IN ALL CAPS THAT E*TRADE HAS FAKE YOUTUBE ACCOUNTS COMMENTING ON THIS AD ON YOUTUBE!!!!!!!!!!
You know, people who joined YouTube today and their favorite videos are e-trade commercials.
that is so shitty and so easy to see through. You dunces.
Wow, 3-D is coming back i a big way, huh?
Every year they show a slew of preview for crappy movies,
and one preview for a great movie by Pixar.
This "drinkability" thing is a little annoying to me.
Drinkability means what? That you can drink it faster?
That you can drink it if you have little to no experience drinking beer?
Hey kids! It's a great starter beer!
Otherwise I like the commercial, except, again, it could be an ad for just about anything.
Because the two things that are certain in life are death and taxes.
What percentage fo the Super Bowl audience
do you suppose picked that up?
Great ad!
It totally captures their advantage over their competitors.
And it's funny!
Yay! Pearl and I love it.
If you don't have the glasses, the commercials look blurry and annoying.
The preview for Monsters vs. Aliens looks great.
The SoBe commercial is a mess. Total garbage.
It's like computer generated vomit.
First with the ballet-dancing football players.
Cingular Wireless did this exact thing in a bad commercial in the 90's.
I know this because I reviewed that ad. Unfavorably.
But this SoBe ad reminds us not of just one bad commercfial from the past, but two, as this is a redux of their bad commercial from last year.
Why is it these comapnies have their heads so far up their own asses, they don't realize it when their ads miss the mark? Last year's SoBe ad was so vile and confusing, people thought it was an ad for Geico Insurance.
And yet they decided to take last year's ad and super-size it, exploding trash all over the screen. In 3D for those who were so unfortunate.
???????
Wait. I don't get it.
Finally a commercial that doesn't display or relate to
the product it is advertising.
I thought I'd never see one today!
Is this really all that different from what Denny's actually serves?
I'm pretty sure you can get a stack of pancakes there with sprinkles and whipped cream.
Sometimes it really does feel like you're working under a moose's butthole.
I know that feeling well! That's when it really is time for a new job!
Again and again and again. Asleep yet?
I like it. Good job, Careerbuilder!
Now if only people could find jobs on your website.
Pearl says:
This ad is awesome! A group of insects conspire to steal a bottle of Coke from a (strangely solo) picnicker. The greatest part of the ad is when the butterflies disguise themselves as the Coke bottle. That was truly rad. Well done, Coke.
Not exactly a commercial for Frosted Flakes. Very well done commercial. I love time-lapse photography of plants, even when it's entirely computer-generated.
I'm not sure how "Frosted Flakes" is rebuilding athletic fields. Frosted Flakes, last time I checked, was made of corn and grains and shit. The Kellogg company could probably rebuild some fields though. But not the cereal.
A nice parody of their own classic ad.
Those of you who went to film school may notice many of the shots are exact, down to the angle and the framing.
holyshitholyshitholyshitholyshit
Brilliant move, using celebrities who filed for bankruptcy.
I don't know what GE is supposed to be telling me here.
This is a commercial for... what exactly?
I heard GE posted some nasty losses, so it's probably a good thing that they own NBC and don't have to pay $3 million for an ad slot.
Hulu is an evil plot to destroy the world.
It could work!
Oh, ok GE. I know what this is an ad for.
I just don't know what it's supposed to motivate me to buy.
Shares of GE? Now could be a good time.
Hey, a commercial for Pepsi and NBC.
Kind of a theme tonight.
Do you think NBC gave discounts to companies that used NBC stars in their ads?
Hulu with Alec Baldwin, Bud Light with Conan,
and now Pepsi with two folks from SNL.
If anything, this is the commercial that proves:
Richard Dean Anderson is being held together with grout.
Good lord it's the commercial cliche of the misunderstood double-entendre. A word that could mean different things! How clever they are.
My favorite part is the senate hearing that would obviously need to take place if a woman had breast implants.
Pearl says:
Pearl and I have had so mch fun reviewing the ads live for you during the game! Visit the Commercials I Hate Fforums for video and discussion of all the ads from Super Bowl XLIII.
