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All the ads from Super Bowl XL reviewed. superbowl commercials super bowl ads
Previous Superbowl Ads 2006 | 2005 | 2004 | 2003
 


The LIVE 2007 Superbowl Ad Review

Network: CBS
Average price of a 30-second advertising slot: $2.6 million

 
 
 
Live Nate-Cam

Welcome to the Commercials I Hate
5th annual Live Superbowl Ad Update

I'll be here with you throughout the game,
posting live reviews of the commercials as they air.

Refresh this page often during the game!

You'll get the very first reviews of the ads,
and you can monitor my deterioration on the Live Nate-Cam.

It's hard work, updating non-stop for 7 hours or so,
and I appreciate all of your support.

You may donate to Commercials I Hate if you wish
by clicking the button below.

Enjoy!

Your friend,

Nathan Alexander
nathan @ commercialsihate.com
editor, webmaster

     

Pre-Game
 
 

Garmin - Maposaurus

This is a cool commercial, and a great play on how obnoxious a large map can be when you're using it in the car.

Since the name "Garmin" doesn't appear on screen until the end, you would have to know what a "Garmin" is to understand the song lyrics (I'd never heard of it), but you can tell from the ad that it's a GPS device.

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Honda Civic - Tron

Awesome!

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Nissan Versa - Autoclaustrophobia

It's a Claritin ad!

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Alka-Seltzer

Wow! It's the Alka-Seltzer jingle,
done in the style of... seven years ago!

I can't imagine any young, hip crowd enthusiasticly cheering for "Alka-Seltzer" - that shit is ridiculous.

I also can't imagine young, hip people enjoying this kind of music - this Duncan Sheik - Lifehouse - circa 2000 easy-listening garbaggio.

Barf.

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Revlon Colorist - Sheryl Crow

Revlon Colorist, "on tour with Sheryl Crow."

What does that mean? theere's a box of it on the tour bus somewhere?

I'm so sure Sheryl Crow colors her hair by herself, out of a box.

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Pizza Hut - Cheesy Bites are back

Good LORD, do Cheesy Bites make that noise when you eat them?

It sounds like a racquetball court!

If the whole neighborhood can hear you eating something, maybe you shouldn't eat it.
Also, if it's a hunk of cheese wrapped in oily dough... you maybe shouldn't eat it.

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Pizza Hut - Jessica Simpson again

Yeah... I can't tell you how many red carpets I've seen Jessica Simpson on this year... because I haven't seen her on any.

"Cheesy Bites... my true love." Too true to be funny.

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Taco Bell - Lions

If you're on a safari, where are you getting a Taco bell burrito?

So now we're building Taco Bells in the African wilderness?

Not very socially responsible, Taco Bell. Tsk, tsk.

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Combos

What your mom would feed you, if your mom were a man!

That was freakin' hilarious.

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Paramount - Shooter

I believe we have a winner!

Every year during the superbowl they air previews for movies that ALWAYS BOMB.

Guess what ladies and gentlemen, the tradition continues.

 
 

NFL celebrity Ad

Meh.

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Norbit

If there's one thing we've learned from Eddie Murphy,
it's that fat people are fun to laugh at.

And that you can get AIDS from kissing a gay person.
(He said so in "Delirious," 1983.)

1st Quarter
 
 

Bud Light - Rock Paper Scissors

Not bad, a pretty ordinary commercial.

We'll hurt each other very badly to get Bud Light beer, apparently.

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Doritos - Live the Flavor

This was by far the worst of the 5 finalists
for the Doritos Crash the Superbowl Contest,
and voters on Doritos.com voted it the best.

Congratulations if you're a regular visitor to Doritos.com.
You've showed us what you're made of.

This is exactly the kind of crap that makes every 12 year old with a computer
think he can make quality entertainment.
This is, at best, to be shown at high-school sleepovers and pizza parties.

At worst... well, this would be the worst place and time to show this ad.

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Blockbuster - Pet Store

Yes, clicking a mouse. Quite funny there.

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Sierra Mist - Beard Comb-Over

Funny...

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Sales Genie

Fucking Retarded.

They show this guy driving a bright red car, talking to a blonde...

His peers in the office worship him and ask how he generated "Three Million dolars in sales this quarter"

and at the end you see the blonde GETTING OUT OF HIS CAR in front of a big house!

I can't believe they didn't show the guy's penis getting bigger too.

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Sierra Mist - Karate Class

...Not funny.

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Toyota Tundra

Uh, yeah, don't try this at home.

Unless you live in a big canyon with an asphalt jetway and large hydraulic doors in the middle of nowhere.

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FedEx - Moon Office

Okay.

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Bud Light - Wedding Auctioneer

More lessons about men from Budweiser:

Men will ruin a woman's wedding so they may drink Bud Light 30 minutes earlier than previously planned.

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Snickers - Mechanics

Aaaaaaaaahhh!

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Schick Quattro Titanium

Is it really "off the heezy?"

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Pride

Not another all-black swim-team movie.

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Chevrolet - Ain't We Got Love

It never fails! Audiences just love off-key singing by a wacky random cast of ordinary folks.

It's bad enough when 19 people sing the same song one after another, in horrible fashion, but this may be worse.

I would have saved Mary J. Blige for the end -
Why start off with a professional singer and then throw in a bunch of tone-deaf random people?
The ad gets worse and worse.

I can tell this is supposed to be a collection of familiar songs that mention Chevrolet.
the problem is, I don't recognize most of the songs, so they might as well be made up.

And Oh My Lord, Was That A NASCAR Driver Rapping?

Let's hope white rappers and NASCAR aren't the themes of the day.

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Bud Light - Carlos Mencia

Gross and offensive.

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Live Nate-Cam

2nd Quarter
 
 

GoDaddy.com

Still boring!

It doesn't matter how much hype you try to generate about your commercial if it sucks over and over again.

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Coca-Cola - Video Game

This is a fantasic commercial! It's a fun play on "Grand Theft Auto" and other bad-guy rampage-style video games.

I love it.

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Budweiser Clydesdales

I'm beginning to wonder what the deal is with these Budweiser Clydesdales.

You don't hear from them all year, and then they suddenly show up in the middle of the Superbowl.

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Careerbuilder.com - Jungle

A jungle with no monkeys?

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Doritos - Checkout Girl

There's acting, and then there's whatever this girl is doing.

I think people will laugh at this ad. I won't be one of them, but not everyone's as critcal as me.

A little less... well, just a little less would have made this a better ad.

This was definitely not my favorite of the 5 finalists
for the Doritos Crash the Superbowl Contest.
If you want to see my favorite ad from the contest, check out the "Mouse Trap" ad on Doritos.com

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Chevrolet - Car Wash

Winner of the College Ad contest.

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Bud Light - Slap

Yeah. Not funny. And not about beer.

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King Pharmaceuticals - Heart Attack

Meh.

Anyone know what it's an ad for?

Anyway. Everyone enjoy your pizza, wings and nachos.

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GM - Assembly Robot

This commercial appears to show a GM assembly robot being laid off, as if he were an actual GM auto worker. The little robot looks for work, but, just like the real thousands of GM workers laid off, he can't find any. He contemplates suicide, eventually jumping off of a bridge into the river. then he wakes up! It was a dream! He'a just a robot after all, and his job is safe until GM closes the plant and builds one in Mexico.

Then the voiceover says "Everyone at GM is obsessed with quality," which makes NO sense at all. It's like they put the wrong voice-over on the commercial.

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Coca-Cola - Black History

Very simple, and nice.

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Wild Hogs

I was just waiting for another movie where they could make that "white-guy-making-black-jokes-in-front-of-a-black-person-at-that-black-person's-request-much-to-the-white-guy's-dismay-and-embarrassment" joke.

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Sprint - Connectile Dysfunction

funny enough.

Not nearly as funny as last year... and this really would have worked better if it wasn't TWO years after the Superbowl that had 3 different erection medication commercials.

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Coca-Cola - old guy

Funny.

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More to Come

HALFTIME!
Reminds me of...

3rd Quarter
 
 

Bud Light - What would Carlos do?

I guess Carlos would get divorced.

"Always Worth It" ???

Hey fellas, do something like that to your wife for a beer and then you tell me if it was worth it.

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Meet the Robinsons

Meh.

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E-Trade - Robbed by your bank

I like this one. Another funny ad from E-Trade.

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Coca-Cola - Happiness Factory

Dude this is soooo trippy.

Whoa.

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Bud Light - Gorillas

Instantly forgettable. And gorillas don't drink beer or smile.

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Revlon Colorist again

I thought the pre-game ad was bad... this one was much much worse.

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Careerbuilder - Jungle 2

Comments

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Taco Bell - Carne Asada

Man, this one is fuckin' lame.

Bad bad bad bad BAD!

The "No, don't pronounce it that way, pronounce it this way" joke has been done a million times,
and each of those times was better than this one.

Not funny, not cute. Annoying, and just bad.

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Van Heusen

This is like a highly stylized (um, like, professional) version of the sales genie commercial.

Wear these clothes... women serve you everywhere you go, and you live in a loft with 3 plasma HDTV's.

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Toyota Tundra

Don't try this one either.

even if you happen to own the world's largest see-saw and have just been dying to try it out.

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Emerald Nuts - Robert Goulet

I thought this one was funny!
If you checked out the webcam you would have seen me smile.

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T-Mobile

This commercial was fine, until the end when I found out what it was a commercial for!
It didn't make any sense!

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FedEx - Names

My throat is sore from all the laughing. This is a really funny one.

My second favorite.

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Nationwide - Rollin' VIP

Wow, the first 20 seconds of this commercial are really annoying, but it's still a pretty good ad.

I really hate to see Kevin Federline
shoving his face in the camera and "rapping",
but I do enjoy seeing him scoop french fries.

Even if half of the people watching don't know
who Kevin Federline is
(and why should they?)
The ad still works on its own and gives us a chuckle.

If Kevin Federline really wants to save for his future
he should wear a condom.

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Bud Light - Axe

Are we done learning yet?

Men will risk their lives and the lives of others for the opportunity to maybe have a Bud Light.

Let's say the hitchhiker did want to share his beer... wouldn't that be... really illegal? You can't even open a beer while you're driving a car. You can't even have your passengers open a beer.

What's up, Bud Light? Above the law?

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Foot Locker - Not My shoe!

I love it. It's great.

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4th Quarter
 
 

Budweiser - King Crab

Comments

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Prudential

I almost didn't include this ad on the page...
It was so boring that I forgot I even saw it.

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Honda CRV - Elvis

This is a Superbowl ad?

What's so super about it?

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Hewlett-Packard

"The Computer is Personal Again"

Yeah, it's personal. You have to Personally install tons of expensive software to get a PC to do that stuff. You can't even burn a disc without buying disc-burning software.

Hewlett-Packard doesn't even give you cords. Jerks.

And is this the second Superbowl ad I've seen featuring these American Chopper guys?
I've never once met one person who has watched the show even one time.

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Izod

I really don't know what this ad was supposed to accomplish.

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Budweiser Select - Jay-Z

Yes, who better to tell us about beer and football than... um, Jay-Z.

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Flomax

Ooo, decrease in semen and frequent urge to urinate. That's no fun.

But you're rafting downriver. Pee as much as you want!

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E-Trade - Finger

This one's great! Exactly what I'm looking for in a Superbowl ad.

Consistently funny, surprising, and effective.

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Hannibal Rising

Number of good movies... falling.

It's doomed.

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Careerbuilder 3

Again.

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Honda - Slalom

Comments

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Snapple - ECGC

Simple and nice. Not annoying.

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NFL - Hard to say goodbye

I thought it would be better after watching the pitch.

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Netflix

Looks exactly like a Superbowl ad.

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