Consumer's Edge Web Posted: 04/28/2006 12:00 AM CDT San Antonio Express-News Commercial clichés Even with the luxury of TiVo or any other digital video recorder, we still endure some pretty insufferable TV ads. For those sick to tears of commercial clichés, Nathan Alexander feels your pain. The Web master behind Commercials I Hate! (commercialsihate.com) has a shortlist of what makes a commercial hate-worthy. Here are some of those more offensive offenses: The randomly numbered commercial in an apparent series. Reason No. 467 why this commercial cliché is pointless: There aren't 466 other numbered commercials before it. What a splash. Nothing like ice tea, milk or some other fluid flowing from atop a ladder. "Who pours liquid from way up high and splashes it everywhere?" Alexander says. Spin, driver, spin. "The commercial is for a car, and they ALWAYS show the car fish-tailing to a screeching halt," Alexander says. "This is supposed to demonstrate what exactly?" Celebrity endorsement from beyond the grave. "It should be illegal to use Marilyn Monroe to sell Tommy perfume, Fred Astaire to sell vacuums and Steve McQueen to sell khakis," Alexander says.

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