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Nutrigrain bars -- Mouth's eye view

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    Posted: 05 Jun 2009 at 4:25am
I've seen this ad twice now and I think it's clever. The camera angle is from just above your mouth (imagine a mini web cam stuck to your nose) and it's showing quick clips of everything you eat/drink in the course of a normal day coming at you...coffee, breakfast donut, snack cake, pizza for lunch, candy bar, dinner, nighttime snack etc. They also intersperse other things like starting your car, pushing the elevator button at work, watching TV after dinner, etc. This quickly loops through two or three typical days, but on the third day one of the snacks at work is a Nutrigrain bar. You of course ruminate over how good this is for a few seconds.
 
Then the voiceover says this could lead to healthier choices...after which you see clips of eating an apple for snack, taking the steps at work, salad for lunch, etc.
 
Couldn't find video. Like I said, thought it was clever and nicely done.
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