The website had a tiny guestbook, and visitors started using it to vent about the commercials they couldn't stand. The guestbook, called Commercials You Hate, grew to 2 pages, then 4, and then we had to take it to an off-site message board.
Today, the Commercials I Hate Forum has over 1000 registered members, and hundreds of new topics are started every week.

The website, once a collection of text-based reviews, spawned an audio podcast on iTunes and is now branching into a series of videos on YouTube, where I feel the next chapter of CIH begins.