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multi tonal ad technique

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Ad Endless Nauseum View Drop Down
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Joined: 11 Oct 2008
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    Posted: 10 Jan 2009 at 1:05pm
This is not a gripe about one ad, but a whole series of annoying ads from a multitude of companies. Sometimes from a tax relief place, sometimes from some outfit trying to sell gold coins, and about a dozen other advertisers. So far, I've only heard this twit on the radio.

What the copy reader does, is he reads off most of the script, then the sound engineer plays with his pots to make  the reader suddenly sound like he is now talking through a telephone speaker, Then the rest of the message switches back to normal sound, then they get to the inevitable toll free number, where they do it again. He reads the number, repeats it as if through a phone or really cheap, tinny speaker, then repeats normally, then again through the tinny speaker.

I suppose it is intended to reinforce the message and lock it into my brain and create "urgency". What it really does is make me want to throw large, heavy, sharp cornered objects at my radio!

I don't want the ad copy reader to lose his job, just to lose that annoying technique. He has a right to earn a living, I guess, just like other worms and cockroaches.
"Si vis pacem, para bellum"

Defense de fumer et de cracher

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