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McDonald's New Chicken McNuggets

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    Posted: 16 Apr 2008 at 10:23pm
Never before have I been so astounded and disgusted by such a large-scale ad campaign.

The latest commercial for McDonald's new white meat Chicken McNuggets
involves a young couple sitting in a booth at a clean, modern McDonald's.
As the young woman begins to eat the McNuggets,
she tunes out her boyfriend, losing herself in the experience
of eating a McNugget actually made from a recognizable body part.

As the boyfriend inaudibly chatters on, the girl thinks to herself,
"Hmmm, New Chicken McNuggets made with white meat,"
as if noticing this exciting change for the first time.

The young woman's eyes wander, scanning the surprisingly classy McDonald's, perhaps in search of new meat.
She thinks, "The old wasn't bad, but now something better has come along."
And as if in answer to her silent prayer, a new guy walks into McDonald's,
making cosmic eye contact with her over her chatty boyfriend's shoulder.
The young woman is pleased, her boyfriend blissfully unaware
that she has chosen to move on, perhaps with a new man she knows nothing about.

My mouth hung open as I pondered the audacity of this ad.
Likening new Chicken McNuggets to dumping your significant other?
What's the message? That there's always something better out there?
Perhaps McFatty's would like us all to leave our spouses in search of improvement.

If McDonald's really wanted us to abandon the familiar in search of better things,
they would encourage us to start eating somewhere else.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote JuiceHead Quote  Post ReplyReply Direct Link To This Post Posted: 15 Jan 2012 at 9:08pm
Originally posted by ForumAdmin ForumAdmin wrote:

Never before have I been so astounded and disgusted by such a large-scale ad campaign.

The latest commercial for McDonald's new white meat Chicken McNuggets
 
..."Hmmm, New Chicken McNuggets made with white meat,"

^^^ That's the first thing that stuck out to me.  Made with white meat.  That is, there is some white meat in there.  There's probably a whole bunch of cheaper dark meat, too.  I think everybody knows that McNuggets are made from shredded chicken meat, mixed with some kind of gelatin product, corn starch, cereal filler or some such non-meat ingredients, mixed into a Play Doh-type consistency, then molded into maybe 6 different repeating "nugget" shapes.  It could be 1% white chicken meat in that batter and legally they would be safe from false advertising charges.

I agree that this is an entirely inappropriate foray into relationships (or "hooking-up," or whatever we're calling it these days).  Like you're stuck in a rut, maybe, and eating chicken McNuggets is going to be the first big step into turning your life around or something.

But this new campaign language represents to me a really smarmy attempt to fool consumers into believing that they'd be getting healthy, lean all-white chicken breast portions.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote musicman Quote  Post ReplyReply Direct Link To This Post Posted: 16 Jan 2012 at 1:05am
Never like that term with in regard to a foods content.
With could mean 100% or 1%.  We need to come up with a word that really means that the lions share of the ingredient is what we think we are buying.
For example if something is 100% orange juice it should be said to be made of orange juice, not with orange juice.
Some juices are made with 10% real juice.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote ForumAdmin Quote  Post ReplyReply Direct Link To This Post Posted: 16 Jan 2012 at 5:35pm
Reminds me of the "0% Trans Fat" bullsh*t.

Have you seen this? Not "NO Trans Fat", but "Zero PERCENT."

This is per serving, mind you.

So they can adjust the serving size so that a serving size has 0.49999 percent trans fat, and then they can round down to 0. Anything under 0.5 percent, they round down to zero, so all they have to do is adjust the serving size accordingly.

I first noticed this on a box of Girl Scout Cookies proudly bearing the banner "0% Trans Fat" and prominently featuring Palm Kernel Oil in the ingredients list. Quite a contradiction until you think about what 0% can legally mean.

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