"Actor Portrayal" - New Commercial Trend? |
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mst3k4evr
Honor Roll Joined: 17 Apr 2008 Location: USA Status: Offline Points: 374 |
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Posted: 10 Jul 2014 at 7:45pm |
Last week, I saw a commercial for ACT mouthwash (the one with a close-up of a woman's teeth as she's petting a dog) where the words "actor portrayal" were on the screen. Since then I've seen two more commercials with this same disclaimer (for Always pads and Dr. Scholl's shoe inserts).
I know such a disclaimer is nothing new when it comes to the many lawyer ads we see on TV, but in commercials for mouthwash and feminine hygiene products? Another example of the dumbing down of America, I suppose.
I bet a year or two from now every commercial on TV will have this disclaimer, even the ones for McDonald's with hipsters dancing around not saying a word. |
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mst3k4evr
Honor Roll Joined: 17 Apr 2008 Location: USA Status: Offline Points: 374 |
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Since I last posted this nearly two months ago, I've seen a couple more ads with "actor portrayal" on the screen (ACT mouthwash for people with braces and an ad about signing up for AARP, plus a local commercial for a law firm).
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Online Points: 63905 |
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Do they think that we think that people in commercials aren't actors? Do they think that we think that commercials are documentaries? |
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DarkRealmStar
Junior Executive Joined: 30 Jul 2013 Location: Undisclosed Status: Offline Points: 3181 |
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They try so hard to make it look authentic, like the commercial guys just popped in to the local dentist's office and found a happy patient there. For lawyers, I've seen the "this is a real client" disclaimer, with the warning that your outcome may not be similar. There was one of those lawyer ones a few years ago with a young black guy (nothing racial intended, just describing him), clean cut, sitting on his motorcycle, talking about the great settlement he got. What broke my heart is he was crippled for life. I know he was an adult who could make his own decisions, but him hawking for the lawyers after what he went through just broke my heart.
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musicman
Revolutionary Formerly 0000 Joined: 15 Apr 2008 Location: Greater Boston Status: Offline Points: 7539 |
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It's because of all of the lunatics that try to sue companies and make them responsible for stuff they do on their own, but because they saw it on TV.
The ridiculousness of the disclaimer "Professional driver on closed course" when the "professional driver" is driving straight on a road and doing nothing out of the ordinary. |
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FocusedinNYC
Junior Executive Joined: 22 May 2014 Location: New York City Status: Offline Points: 330 |
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Well! I never saw that! But, I am thrilled
it exists! A bit ago, I posted negative railings against a dating
site, one of the huge ones, which I got employs actors as opposed to actual
clients. It's sneaky, deceptive, disingenuous and shows real contempt
for the intended client base, forget, the real potential/value of the service
or product. |
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