Swiffer 'The Rukavinas' (video) |
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PaWolf
Revolutionary Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Status: Offline Points: 40769 |
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Posted: 26 Jan 2014 at 4:27pm |
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Something simply doesn't 'feel right' about this new Swiffer advertisement even though the message presented by a nice young family is really very good
Maybe it is using the 'Handicap Ploy' while we're still in recovery from 'Geezer Madness'...
I'm giving this commercial one thumb down
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Online Points: 63864 |
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Pa, I'm stumped as to why you don't think this commercial feels right. |
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aka ron
Honor Roll Joined: 11 Apr 2009 Location: WI Status: Offline Points: 33539 |
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Sheesh, I knew this one would come up.
He doesn't look like a veteran, I'm thinking he should stay away from that garbage disposal.
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PaWolf
Revolutionary Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Status: Offline Points: 40769 |
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Hopefully his real name isn't 'Chipper Wood' ("...let's look him up in the phone book..."). At least the commercial is short and blunt.(this thread stands a chance of getting tasteless fast)
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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Bena
Junior Executive Joined: 17 Jun 2008 Status: Offline Points: 246 |
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This commercial falls over itself trying to be progressive. "Look! An interracial couple!" "Look! The guy is handicapped!" It's insulting how hard they're trying to pander to the viewers.
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Online Points: 63864 |
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You forgot the gay element. Oh wait---the daughter does have a short, kinda butch hairdo. |
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PaWolf
Revolutionary Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Status: Offline Points: 40769 |
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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Tiz
Revolutionary I donated! Joined: 15 Apr 2008 Location: Virginia Status: Offline Points: 15588 |
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Why is sweeping "so hard"?
The 1 arm guy is making it look harder than it really is. Even if he had both arms, holding on to a ceiling fan blade is not an option - the blades spin. It's a 2 step step stool. Wow. How many times does he dust the top of the ceiling fan blades anyway? Someone should drop a box of Schick razors at their door - he needs a shave.
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Chipster
Junior Executive Joined: 22 Jan 2014 Location: MD Status: Offline Points: 89 |
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Just like the Suburu commercials, the 20/30-something guy has the obligatory stubble and greasy, unkempt hair. But at least they stopped the annoying singing mop ads.
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EMCEE
Junior Executive Joined: 07 Feb 2010 Location: IL Status: Offline Points: 2731 |
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I agree with the "unsettling" feeling, Pa. Political Correctness OVERLOAD.
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Banderboy
Junior Executive Joined: 16 May 2009 Location: Lincoln, Ne Status: Offline Points: 608 |
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Wasn't that same guy in a commercial for Toro snowblowers last year?
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Every day my mind grows keener- my good arm stronger--- my silly enemies more futile---
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PaWolf
Revolutionary Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Status: Offline Points: 40769 |
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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Banderboy
Junior Executive Joined: 16 May 2009 Location: Lincoln, Ne Status: Offline Points: 608 |
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It was a joke. A very, very bad joke |
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Every day my mind grows keener- my good arm stronger--- my silly enemies more futile---
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bwestfall
Junior Executive Joined: 19 Feb 2009 Location: cathouse Status: Offline Points: 2461 |
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As with the other recent Swiffer ads, this is a real family. The husband had his arm amputated because of cancer. Supposedly, he really did do all of the cleaning and outdoor work before he lost his hand/part of arm. They live in South Dakota. Adweek and several others mention he has had a couple of bit parts in Switched at Birth and some reality show.
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A new study finds that people who are chipper & happy live longer. Which is surprising because people who aren't chipper & happy want to kill people who are always chipper & happy. David Letterman
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PaWolf
Revolutionary Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Status: Offline Points: 40769 |
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^No doubt about that, BW. For one, I really feel Swiffer 'rode the fence', here.
Think everyone has an idea of what their products can do - they just latched onto an amazing amount of eyebrow-raising subject matter and crammed it into 30 seconds, just to promote their product. *I* find it a little offensive and about as tasteless as my own innuendos - but Swiffer - NOT the family - earned it.
God bless the family, screw the Swiffer commercial experts for setting them up.
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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bwestfall
Junior Executive Joined: 19 Feb 2009 Location: cathouse Status: Offline Points: 2461 |
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My post was purely informational since some were speculating on how he lost his hand and I knew the others in this series of ads were "real" people.
I didn't look up the daughter/mother/grandmother one and it may have a good backstory but I think it is the least "noticed" of the 3 that I have seen. Just kind of like, "so what?" |
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A new study finds that people who are chipper & happy live longer. Which is surprising because people who aren't chipper & happy want to kill people who are always chipper & happy. David Letterman
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EMCEE
Junior Executive Joined: 07 Feb 2010 Location: IL Status: Offline Points: 2731 |
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Good post, Pa. Pretty much sums up every feeling I have about this commercial. |
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- Mark Twain |
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Tiz
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Real family or not. Dusting and sweeping the kitchen floor is not that difficult.
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Thor
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Well, if you have only one arm, you might be able to sweep, but then what? What do you do with the pile of crumbs? |
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Tiz
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^^ So that's why the wife(with 2 arms) is having such a hard time sweeping? Right. He couldn't hold the dustpan still with a foot. They have kids, none could help?
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Online Points: 63864 |
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Okay, sweeping is no problem when you only have one arm. |
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Chipster
Junior Executive Joined: 22 Jan 2014 Location: MD Status: Offline Points: 89 |
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What twisted f*ck is responsible for this creepy ad? Exploiting disabled people and minorities to show the company's "sensitivity" and "hip diversity" is appalling.
Seriously disturbing. |
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Christine
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Haven't watched the video, but if it's a real family, guess that's cool. True about having a whole bunch of PC stuff thrown at people all at once, though- the immediate reaction is, WTF seriously??
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Snesgamer
Junior Executive Joined: 16 Oct 2008 Location: Aptos, CA Status: Offline Points: 3166 |
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It doesn't matter how real the families/people are, if you take any minority group/scenario and make a fad of showing them on TV more often than what you'd see day-to-day, it'll feel awkward and forced (which is why people take offense at all the gay-centric shows like Glee or Modern Family). That being said, this ad doesn't feel that way to me. Just looks like a normal family that just happens to be interracial (not just "they're interracial because that's what the adtards want on TV") - they seem like nice people. |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Online Points: 63864 |
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Maybe with the amputee thing to distract us, the advertisers found a way to make the interracial thing (specifically, the black-white coupling) less noticeable. |
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