Swiffer 'The Rukavinas' (video) |
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bwestfall
Junior Executive Joined: 19 Feb 2009 Location: cathouse Status: Offline Points: 2461 |
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Posted: 30 Jan 2014 at 1:14am |
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I still wouldn't buy the product just because they used an amputee or interracial couple if I didn't like the product, but I'll bet there are at least some amputees that might like to see other people with the same handicap finally being in ordinary commercials.
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A new study finds that people who are chipper & happy live longer. Which is surprising because people who aren't chipper & happy want to kill people who are always chipper & happy. David Letterman
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Tiz
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Hope the family never spills any cereal or cat food on the floor being how none of them can use a dustpan.
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Thor
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Since Zack Rukavina lost his left forearm a year ago to a rare form of cancer, he’s been struggling to find a job. He’s gone back to school to study history and just got into the honor’s program. In order to make life a bit easier, he’s looking to get a prosthesis with fingers and family members are holding a fundraiser tomorrow to help with make this happen. According to his mother, Suzanne Squires, Rukavina burst out laughing when it was suggested that this fundraiser be called, “Let’s Give Zack a Hand.” Rukavina, who was born and raised in Humboldt County, graduated from South Fork High School in 2003. He spent some years in Studio City trying to make it as an actor and a screen play writer. According to his mother, Rukavina and his fiance, Afi, have made 4-5 “shorts” with both of them acting in them while Zack writes them. He has also had bit parts in other productions. He & Afi have an 18 month old daughter named Wayah Bo Rukavina. Her middle name comes from Zack’s brother, Bo, who was killed in a bicycle accident on Greenwood Heights in Kneeland, CA in 1996. At the time, Bo was 15 and Zack was 11. Recently, Rukavina proposed to the mother of his child as part of “Ultimate Surprises,” a reality show. http://lostcoastoutpost.com/2012/jul/6/give-zack-hand-literally/ |
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PaWolf
Revolutionary Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Status: Offline Points: 40769 |
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^Conflicts?
For all I know, his conflict was with cancer, or maybe he tripped and fell into a wood chipper.
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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MrFlavor
Junior Executive Joined: 11 Oct 2013 Location: Portland, OR Status: Offline Points: 180 |
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We are going to be seeing a lot of limbless young men in society die to the on-going conflicts we employ them in, and this ad wants to capitalize on those individual tragedies.
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PaWolf
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Certainly there will bea cry for equal time and proper representation, doncha know...
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63863 |
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Maybe with the amputee thing to distract us, the advertisers found a way to make the interracial thing (specifically, the black-white coupling) less noticeable. |
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Snesgamer
Junior Executive Joined: 16 Oct 2008 Location: Aptos, CA Status: Offline Points: 3166 |
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It doesn't matter how real the families/people are, if you take any minority group/scenario and make a fad of showing them on TV more often than what you'd see day-to-day, it'll feel awkward and forced (which is why people take offense at all the gay-centric shows like Glee or Modern Family). That being said, this ad doesn't feel that way to me. Just looks like a normal family that just happens to be interracial (not just "they're interracial because that's what the adtards want on TV") - they seem like nice people. |
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Christine
Honor Roll Joined: 16 Apr 2008 Location: NYC Status: Offline Points: 1094 |
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Haven't watched the video, but if it's a real family, guess that's cool. True about having a whole bunch of PC stuff thrown at people all at once, though- the immediate reaction is, WTF seriously??
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Chipster
Junior Executive Joined: 22 Jan 2014 Location: MD Status: Offline Points: 89 |
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What twisted f*ck is responsible for this creepy ad? Exploiting disabled people and minorities to show the company's "sensitivity" and "hip diversity" is appalling.
Seriously disturbing. |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63863 |
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Okay, sweeping is no problem when you only have one arm. |
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Tiz
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^^ So that's why the wife(with 2 arms) is having such a hard time sweeping? Right. He couldn't hold the dustpan still with a foot. They have kids, none could help?
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Thor
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Well, if you have only one arm, you might be able to sweep, but then what? What do you do with the pile of crumbs? |
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Tiz
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Real family or not. Dusting and sweeping the kitchen floor is not that difficult.
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EMCEE
Junior Executive Joined: 07 Feb 2010 Location: IL Status: Offline Points: 2731 |
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Good post, Pa. Pretty much sums up every feeling I have about this commercial. |
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Reader, suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself.
- Mark Twain |
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bwestfall
Junior Executive Joined: 19 Feb 2009 Location: cathouse Status: Offline Points: 2461 |
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My post was purely informational since some were speculating on how he lost his hand and I knew the others in this series of ads were "real" people.
I didn't look up the daughter/mother/grandmother one and it may have a good backstory but I think it is the least "noticed" of the 3 that I have seen. Just kind of like, "so what?" |
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A new study finds that people who are chipper & happy live longer. Which is surprising because people who aren't chipper & happy want to kill people who are always chipper & happy. David Letterman
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PaWolf
Revolutionary Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Status: Offline Points: 40769 |
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^No doubt about that, BW. For one, I really feel Swiffer 'rode the fence', here.
Think everyone has an idea of what their products can do - they just latched onto an amazing amount of eyebrow-raising subject matter and crammed it into 30 seconds, just to promote their product. *I* find it a little offensive and about as tasteless as my own innuendos - but Swiffer - NOT the family - earned it.
God bless the family, screw the Swiffer commercial experts for setting them up.
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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bwestfall
Junior Executive Joined: 19 Feb 2009 Location: cathouse Status: Offline Points: 2461 |
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As with the other recent Swiffer ads, this is a real family. The husband had his arm amputated because of cancer. Supposedly, he really did do all of the cleaning and outdoor work before he lost his hand/part of arm. They live in South Dakota. Adweek and several others mention he has had a couple of bit parts in Switched at Birth and some reality show.
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A new study finds that people who are chipper & happy live longer. Which is surprising because people who aren't chipper & happy want to kill people who are always chipper & happy. David Letterman
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Banderboy
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It was a joke. A very, very bad joke |
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Every day my mind grows keener- my good arm stronger--- my silly enemies more futile---
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PaWolf
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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Banderboy
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Wasn't that same guy in a commercial for Toro snowblowers last year?
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Every day my mind grows keener- my good arm stronger--- my silly enemies more futile---
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EMCEE
Junior Executive Joined: 07 Feb 2010 Location: IL Status: Offline Points: 2731 |
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I agree with the "unsettling" feeling, Pa. Political Correctness OVERLOAD.
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Reader, suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself.
- Mark Twain |
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Chipster
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Just like the Suburu commercials, the 20/30-something guy has the obligatory stubble and greasy, unkempt hair. But at least they stopped the annoying singing mop ads.
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Tiz
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Why is sweeping "so hard"?
The 1 arm guy is making it look harder than it really is. Even if he had both arms, holding on to a ceiling fan blade is not an option - the blades spin. It's a 2 step step stool. Wow. How many times does he dust the top of the ceiling fan blades anyway? Someone should drop a box of Schick razors at their door - he needs a shave.
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PaWolf
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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