Yoplait "Swapportunity" |
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AlexanderCS
Junior Executive Joined: 18 Apr 2013 Location: NY Status: Offline Points: 91 |
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Posted: 29 Apr 2013 at 4:09am |
Yoplait "Swapportunity" "Sorry about your date the details of your date." The woman who delivers this line should be kicked out of the book club (and the actor's union). I think she daydreams and doesn't listen to what her friends are saying about loser dates they've had, then she comes out of her hallucination and has smashed some heart shaped "bad" dessert cookies and has chosen the yogurt instead. She then interrupts with the "sorry about your date..." line which makes everyone freeze and look at her like she's an idiot, because SHE IS ONE. Plus, (and I love that I can come gripe in this forum) I HATE marketing/advertising words that are not actual words. |
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awesomesauce
Commercial Hater Joined: 21 Apr 2012 Location: midwest Status: Offline Points: 16 |
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Yes!!! That commercial is the reason that I joined this forum. I can't even suffer through it. I have to mute it or change the channel.
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Snesgamer
Junior Executive Joined: 16 Oct 2008 Location: Aptos, CA Status: Offline Points: 3166 |
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I'm sorry Yoplait, I don't think your CLEVER new word is going to be accepted by Webster anytime soon, so you can stop pretentiously quoting some fictitious definition for it everytime you use it in a commercial. I also can't think about the word without thinking of that asinine "oh ho ho, it's REAL!" spelling bee bitch! And - yogurts on ice? Who the hell does that, even at a woman's book club? |
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Madscientist73
Commercial Hater Joined: 06 Jun 2012 Location: United States Status: Offline Points: 18 |
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I agree with everyone. This commercial is annoying and the lady blurting out "sorry...", that's just cheesy. I've never heard of yogurt on ice either but I guess they're trying to keep it cold like a beverage, so it won't spoil while they're talking??? The most annoying thing about the Yoplait commercials is Lisa Kudrow's voice. It's loud and annoying, especially when she says "we probably shouldn't be helping you with your love life."
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70s80s
Honor Roll Joined: 22 Apr 2008 Status: Offline Points: 1327 |
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I always wanna grab one of those heart cookies.
Fancy-shape cookies are pretty "in" now.
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"Cottage cheese is not a 'feminine product'!"
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swfan1963
Newbie Joined: 14 May 2013 Location: 60526 Status: Offline Points: 3 |
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Oh man that commercial annoys the crap out of me!!
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ALE515
Junior Executive Joined: 22 Mar 2013 Location: Sunshine State Status: Offline Points: 592 |
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Let's all be honest here.... If you want a damn heart shaped cookie or a candy bar, no one and I mean NO ONE is going to swap it for a yogurt. I love yogurt, but I'll gladly take a candy bar instead.
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Ad nauseous
Revolutionary Joined: 15 Apr 2008 Location: Connecticut Status: Offline Points: 23601 |
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Plus, when would a friggen book club gonna supply yogurt on ice? WTFFF?
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One good thing about TV-you could always turn it off
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ChrisInMI
Junior Executive Joined: 29 Mar 2012 Location: USA Status: Offline Points: 701 |
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I think the broken heart-shaped cookies are supposed to be "broken-hearted" that the lady chose the Yoplait Light over them (you don't actually see her smashing them, so the only other possibility would be that they broke on their own). Adding a REALLY BAD pun to what was already a lame enough spot.
And I would be remiss not to mention that the woman also makes that "orgasm" face when she takes a spoonful of her yogurt. Which makes this food porn, thus ticking most of the important commercial hatred boxes. Food porn? Check. Horrendous acting? Check. Fictitious buzzword? Check. General lameness? Check. The only thing it's missing is a song a la "Nothing's missed with Tena Twist"... but this is Yoplait, so that could be in the works... |
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HatyMcHater
Junior Executive Joined: 24 Sep 2009 Location: USA Status: Offline Points: 397 |
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Totally agree (with both pghs.)--except that there is one more thing missing--the obligatory female referee to keep women who supposedly are fond of each other from insulting each other, a la the ridiculous Cascade Kitchen woman. In real life, no one would look, talk, or act like the women in this commercial. Poorly conceived, poorly cast, poorly executed. And like one of the other posters above, I love (some types of) yogurt but Yoplait has a losing battle to convince me or anyone else to pick yogurt over cookies at a social gathering. |
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Ad nauseous
Revolutionary Joined: 15 Apr 2008 Location: Connecticut Status: Offline Points: 23601 |
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I've hated the word "swapportunity" ever since it emerged from the spelling bee commercial!
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One good thing about TV-you could always turn it off
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ChrisInMI
Junior Executive Joined: 29 Mar 2012 Location: USA Status: Offline Points: 701 |
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Agree 100%. Especially Light yogurt, which ALWAYS tastes nasty because of aspartame. |
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Adznem
Junior Executive Joined: 09 Jan 2012 Location: Chicago Status: Offline Points: 580 |
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What a STUPID A commercial.
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Moochamoocha
Honor Roll Joined: 15 Apr 2008 Location: New York City Status: Offline Points: 4637 |
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Finally saw this commercial yesterday. Yogurt on ice? Seriously? Ick, gimme those heart cookies any day.
Oh, and Yoplait, please please PLEASE stop it with this stupid "word" you've coined. It'll never make it to Webster's dictionary (although "bootylicious" did ) so cut it out. |
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jenjen
Revolutionary Joined: 15 Apr 2008 Location: Corona, CA Status: Offline Points: 760 |
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Yeah...what idiot 2would put yogurt on ice like a beverage....no harm in a heartshaped cookie... I would be like "Hey if you want yogurt there some in the fridge...get it yourselves"
And yeah that woman is a blooming idiot!!!! Major hate and dash for the mute button!!!
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Papa Lazarou
Ad Exec Formerly Codtaro Joined: 18 Nov 2011 Location: New Mexico Status: Offline Points: 7710 |
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Banana!
BANANA!! BANANA!!! BANANA!! Banana! |
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63905 |
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"Swapportunity", like "bootylicious", would make it into both Webster's and the Oxford dictionaries if it caught on. I just don't see that happening.
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breakfastmess
Commercial Hater Joined: 07 Jun 2013 Location: United States Status: Offline Points: 37 |
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I didn't find the commercial above so bad (except for the word 'swapportunity'), but *this* one just rubs me the wrong way.
http://www.youtube.com/watch?v=mGp2dOfXlFQ And they've even got '#swapportunity.' Ugh. |
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ChrisInMI
Junior Executive Joined: 29 Mar 2012 Location: USA Status: Offline Points: 701 |
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Yep, the "spelling bee" commercial is one of the all-time worst. It generated a ton of hate on this board, and deservedly so, a year or so ago.
I just saw a new one today - I had the TV on mute while it was on so I don't know if the dialogue/acting is as bad as in the one posted by the OP, but this one had "smiley face" cookies that turn into "sad face" cookies when the actress chooses the Yoplait Light over them. Next time I see it I'll watch more closely. Couldn't find a video, so it must be brand new. |
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dreamtreedown
Junior Executive Joined: 11 Jun 2013 Location: Connecticut Status: Offline Points: 74 |
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Yogurt in ice happens at hotels.
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Snesgamer
Junior Executive Joined: 16 Oct 2008 Location: Aptos, CA Status: Offline Points: 3166 |
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There are few faces in commercialdom I've wanted to punch more than that bitch in that commercial. That commercial almost makes ones like the one this topic is about tolerable in comparison. |
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strifeknot
Junior Executive Joined: 12 Jul 2012 Location: PA Status: Offline Points: 306 |
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The most annoying thing about the Yoplait commercials is the tag line at the end, and the way it's enunciated: It is so good.
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cornflake
Junior Executive Joined: 02 May 2008 Status: Offline Points: 96 |
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I love how the date "showed up in a van, smoke pouring out of the back." Must have been one of the ad execs who came up with "swapportounity."
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DKS
Junior Executive Joined: 22 May 2012 Location: Crowley Status: Offline Points: 2165 |
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Yeah, that, or Cheech & Chong.
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"I see the sadness in their eyes
Melancholy in their cries Devoid of all the passion The human spirit cannot die" |
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Dr. Dan
Junior Executive Joined: 15 Feb 2012 Location: Council Bluffs Status: Offline Points: 602 |
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Tweet off!
I sent a tweet to Yoplait #swapportunity telling them that their buzzword made this web forum, and to come up with an original concept. They tweeted back "LOL Sorry it missed the mark for you #donttakeitoutontheyogurt."
Interesting. Buy the stuff because the word and the commercial wowed you, and the marketing folks are happy! Buy the competition because it "missed the mark for you," and you're "taking it out" on the product.
I'm not even cutting off my nose to spite my face. Yoplait is good yogurt, but it isn't the only fish in the sea.
Though I'm not big on social networking, I think it's useful as a medium for us to mobmard...uh, bombard...advertisers with our feedback.
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