Safelite ad w/girl frantic about windshield crack |
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dp7
Junior Executive Joined: 15 Dec 2008 Location: Virginia Status: Offline Points: 969 |
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Posted: 17 May 2011 at 4:20am |
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Ugh, the "Safelite Repair, Safelite Replace!" jingle is back, and it is heard (once again) on every commercial break on most channels I watch. The girl in this ad cracks me up when she looks at the crack on her windshield (at 0:05). I mean, could she be any more dramatic? It is as if she's immediately about to weep. In reality, wouldn't it take a moment for it to register, and then she'd be sighing/rolling eyes/getting angry? I dunno, that's what I'd do. I'd not look at it as if I was witnessing a furry, cutesy puppy being eaten. It is as if she knew it was coming, and she was already prepared for her tragic performance. It is also very obvious in the Youtube video (not so much on TV) that the crack was computer-generated. There's no rock, or projectile seen until right before it hits the windshield! Watch the upper-right corner of the screen as the crack 'forms.' Nothing there! |
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Welcome to Commercial Land. This is a magical place where all women look up while eating, and it is perfectly acceptable to slurp the hell out of a Dannon yogurt cup.
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EventHorizon
Junior Executive Joined: 21 Sep 2010 Location: New Jersey Status: Offline Points: 63 |
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I can't stop laughing at this girls acting now. Thanks!
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kamburglar
Newbie Joined: 14 May 2011 Status: Offline Points: 5 |
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I like when dad opens his wallet in an apparent attempt to pay the man, but then he is dramatically "waved off" as if to say this is a free service.
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Tiz
Revolutionary I donated! Joined: 15 Apr 2008 Location: Virginia Status: Offline Points: 15588 |
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Maybe she freaked cause she was driving daddy's car. I like the wallet thing too. Who does that?
Don't you want to pay via check or credit card for warranty purposes. Not to mention, they were on Safelite's website where could have read about it.
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tarheelmed02
Junior Executive Joined: 13 Feb 2011 Location: North Augusta Status: Offline Points: 142 |
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man some of y'all are very good. I never noticed her half constipated/half dramatic reaction to the chip. Hilarious! thanks for that!
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ThreadKiller
Junior Executive Joined: 04 Oct 2008 Location: Harrisburg, PA Status: Offline Points: 1148 |
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Have they really improved their magic crack-filling resin? I had one of their chip repairs done a couple years ago, and it pretty much sucked. I had the windshield replaced two weeks later. |
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Hundreds of threads killed.
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clamshell
Junior Executive Joined: 26 Jul 2008 Location: Belton, Texas Status: Offline Points: 225 |
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The way he pounds the windshield with his fist, it'd better be fixed.
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Ad nauseous
Revolutionary Joined: 15 Apr 2008 Location: Connecticut Status: Offline Points: 23601 |
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Imagine if it broke! WHUMP WHUMP SMASH! "Ahhh! I've got glass all over my hand ahhhhh!!!!!!!" |
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One good thing about TV-you could always turn it off
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EventHorizon
Junior Executive Joined: 21 Sep 2010 Location: New Jersey Status: Offline Points: 63 |
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Look at when the father says, "really" and smiles. Is it me or does it look like he has 3 times as many teeth in his mouth as a normal person would?
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PaWolf
Revolutionary Hoary Ol' Chestnut... doncha know.... Joined: 15 Apr 2008 Location: GreatWhiteNorth Status: Offline Points: 40769 |
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Glue ('resin' - wow!) is a temporary fix...when do the lawsuits start? Or, maybe better yet. one must wonder how the 'service agreement' legally reads....
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X <sig.nature>
"What we do for ourselves dies with us, What we do for others is and remains immortal." - Albert Pike |
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JasperGretsch
Junior Executive Joined: 19 Jan 2010 Location: Massachusetts Status: Offline Points: 560 |
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Every time I've had a windshield crack I've lied to the insurance company and said that it was an unrepairable crack. I'm not taking any chances.
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purrpickle
Commercial Hater Joined: 12 May 2011 Status: Offline Points: 157 |
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Oh man, I don't know if this makes me a bad person, but this made me laugh.
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Your friendly neighborhood pickle thief with the heart of a kitten. :}
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MrTim
Ad Exec Joined: 15 Apr 2008 Status: Offline Points: 10421 |
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(From the Safelite call center. Nobody ever learned how the crack got on the windshield in the first place. The Safelight tech should be happy he didn't have to fill it....)
Safelite Operator: "Hello, this is Safelite. How may we help you?"
Girl: <frantic> "There's a crack on my windshield!"
SO: "Calm down. We can send someone over right away to fix it."
G: <still frantic> "No! No! I mean there's a guy's naked butt on my windshield!"
SO: <long pause> "Maybe you should call 911 instead."
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bonesquat
Commercial Hater Joined: 04 May 2010 Location: Alabama Status: Offline Points: 119 |
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I love it when he gives that cheese smile and says, 'really'. Cracked me up. He has 3 times WIDER teeth than most people. not 3 times as many. But good observation. Also his gap could hold enough luggage for air force one. |
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drakkonia
Junior Executive Joined: 21 Mar 2009 Status: Offline Points: 90 |
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The man is too ugly for words. Maybe that's why the girl was so horrified, because she'd have to look her father right in the face to tell him.
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LeahB
Commercial Hater Joined: 28 May 2011 Status: Offline Points: 20 |
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I remember my exact thoughts when I saw Mr. Toothy:
I guess there really is someone for everyone. That's what my mama always said. |
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DirtyD79
Revolutionary Joined: 15 Apr 2008 Location: Pittsburgh,PA Status: Offline Points: 2005 |
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Mind on My Money, Money on My Beer
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Ad nauseous
Revolutionary Joined: 15 Apr 2008 Location: Connecticut Status: Offline Points: 23601 |
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One good thing about TV-you could always turn it off
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musicman
Revolutionary Formerly 0000 Joined: 15 Apr 2008 Location: Greater Boston Status: Offline Points: 7539 |
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I find this to be a pleasantly badly done commercial. The expression on the girl's face at the crack, cracks me up, no pun inten... OK, pun intended.
The ridiculous hand wave at the wallet, then the dad's dopey pleased look is priceless.
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Mommacita
Junior Executive Joined: 09 Dec 2009 Location: Ky Status: Offline Points: 167 |
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The girl must get her looks from Momma....
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