Talking GPS units |
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Ebola Guy
Commercial Hater Joined: 22 Jul 2008 Status: Offline Points: 47 |
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Posted: 04 Apr 2011 at 4:49pm |
This seems to be a trend, having the GPS unit tell the person (in the commercial) to go someplace and buy some product. The couple that come to mind is for insurance (I want to say Geico).
The first is a GPS unit telling a woman to stand up her date and go to her local insurance agent. The GPS unit tells the driver not so pleasant things about the date (his profile pic if from about 20 years ago and wears a polyester suit, for example). Another is a guy is taking his daughter to a birthday party. The GPS unit tells the guy that the guy's daughter would rather have an insurance quote than play Pin the Tail on the Donkey. The little girl chimes back, "But I love playing Pin the Tail on the Donkey." The commercials aren't bad but something about the idea of GPS units selling the goods or services just rubs me the wrong way.
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Thor
Revolutionary Joined: 16 Apr 2008 Location: Rockaway, NJ Status: Offline Points: 63906 |
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Doesn't seem so far-fetched to me. Advertisers are always looking fo new ways to get their crappy ads to us.
Many of the videos I look at on the 'net now start out with a friggin' commercial. I'm waiting for the time when I find a TV commercial video that I want to post here...and I have to sit through some other unrelated commercial in order to watch it. Commercials for commercials.
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keyboardplayer
Junior Executive Joined: 02 Apr 2009 Location: TN Status: Offline Points: 260 |
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I've had that happen before and it always cracks me up. I like to watch old ads and I always get a kick out of that when I hear a commercial and go, "That's not what I clicked."
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This is your brain on commercials.
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Ad Endless Nauseum
Junior Executive Joined: 11 Oct 2008 Location: San Diego Status: Offline Points: 1044 |
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For several years, a few ad companies have been developing a system that will abuse owners of cell phones with GPS capability, to nag you as you drive or walk past certain businesses that have paid to buzz you as you pass them, such as Starbucks, gas stations, bars, food stores, et cetera. It would be a "push" "feature" of the phone, that the owner of the phone would have to drill down through the operating system menus in order to kill the "feature" if they did not want it.
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"Si vis pacem, para bellum"
Defense de fumer et de cracher A message brought to you by this station and the Ad Council. |
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keyboardplayer
Junior Executive Joined: 02 Apr 2009 Location: TN Status: Offline Points: 260 |
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That sounds like something from a dystopian science fiction novel.
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This is your brain on commercials.
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macpic70
Junior Executive Joined: 30 Apr 2008 Status: Offline Points: 105 |
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Heh. I wrote one of those spots for a radio PSA a couple of years ago ("Click it or Ticket" campaign). Thought I was being original. Within a few months, they were all over the place. :o(
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keyboardplayer
Junior Executive Joined: 02 Apr 2009 Location: TN Status: Offline Points: 260 |
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You write PSA's? I flipping love PSA's. I know that's not a popular thing to say here, but dude, I need to talk to you.
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This is your brain on commercials.
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macpic70
Junior Executive Joined: 30 Apr 2008 Status: Offline Points: 105 |
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I work for the agency that does the majority of the drunk driving and click it or ticket spots. Not the ADCouncil stuff, but stuff for the National Highway Traffic Safety Administration. The one with the people driving with cars filled with alcohol? That was us. I suggested the olives for the martini car so it wouldn't just look like water. (My big claim to fame) :D
Here's the seatbelt radio spot I did. And this one (not a talking GPS) |
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keyboardplayer
Junior Executive Joined: 02 Apr 2009 Location: TN Status: Offline Points: 260 |
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My best friend who is a big ol' PSA freak like me is gonna freak when she finds out I'm on a forum with the guy who wrote those. Can you PM me or put all the radio PSA's you've done in the PSA thread? I really need help finding old Ad Council and PDFA radio ads from the 90s and early 2000s. Thanks.
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This is your brain on commercials.
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macpic70
Junior Executive Joined: 30 Apr 2008 Status: Offline Points: 105 |
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Don't have any connection with the AdCouncil, etc. Just the NHTSA client.
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keyboardplayer
Junior Executive Joined: 02 Apr 2009 Location: TN Status: Offline Points: 260 |
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Aw darn. There is a drunk driving ad that I'm curious about and not sure who did it, but I'll post it in the PSA thread.
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This is your brain on commercials.
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macpic70
Junior Executive Joined: 30 Apr 2008 Status: Offline Points: 105 |
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WHich one? Recently, a lot of the Ad Council PSAs are done by the Mullen Group out of Boston.
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keyboardplayer
Junior Executive Joined: 02 Apr 2009 Location: TN Status: Offline Points: 260 |
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I don't think it was the Ad Council. I'll describe it in the PSA thread in Commercial Talk so I don't hijack this thread. BTW, whoever is doing the newest Ad Council ads needs to get gonged. I want to be the Simon Cal of PSA's and tell them, *British accent* "That was the worst PSA in the world. If you had lived 2000 years ago, you would have been stoned."
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This is your brain on commercials.
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