Aah!It's a giant baby!Nationwide, stop!

Ken, if you payed attention there's a brief second where a blue Mustang with damage, can be seen in the baby's place. The car is "his baby" hence the giant baby. Get it?

I thought it was clever quiet non-idiotic commercial, that's my opinion anyway.

I don't find it creepy. I like it, but I also agree with DarkRealm in that the voice over and jingle are irritants.

I like giant babies.

It is arrogant and annoying that they say "in the nation" like their insurance company is the whole country.  What also irritates me about the giant baby is that he's just sitting there in his diaper with no clothes on.  They didn't even put a cute outfit on him, or have him holding a rattle.  At first I thought we were in a diaper Pampers or Huggies commercial.  It's also exploiting a little baby, although his bank account (or his parents' bank account) would disagree.

The is the worst commercial on right now. You know, everybody likes that song when they hear it in (the movie) Casino for about 15 seconds. But when you hear it over and over, the fact that it is a huge pile of crap becomes apparent. Love is shtrange? what the F is shtrange? I hate the stupid f*$&ing guitar part. It's quite possibly the worst pile of crap I've ever heard. I mean, forget Nationwide, right? Might as well be a Geico or Allstate or Esurance commercial. Nobody is paying attention to the product and nobody is going to be switching to Nationwide because of this horrible commercial. But the song... Great gods above, the song is just so terrible. Oh and Nationwide? That CGI crap STILL looks fake as f*$k.

Giant babies are scary.

Giant baby diapers.

Welcome to crap talk on the mighty WCIH.

I actually liked the idea when I first saw it. Okay, the car is symbolized as being the owner's baby. Fair enough. Car = Baby. They even do a good enough job keeping other cars in the background being out of focus so you keep thinking of the metaphor and not just a giant baby, or maybe I just give them too much lenience... but the thing that oddly bothered me the most was at the end when the "Baby" (since remember, Babies= cars) is playing with a tire... so is the car playing with a car part a la Cars or Herbie or is the Baby playing with... well that got dark. It's a stupid small thing, but that's what really bothered me about the commercial.

Okay, Nationwide I've had enough of your damn commercial! It was cute at first, but now? After watching you air it for three hundred billionth time, I'm SICK OF IT!

I've had enough, I'm sick of your dumb big baby ad!

Also cut it out with that stupid sh*tty ass junk you call "music" it's grating on the ears AND nerves. No love is not "schtrange"!

I did not get that. All I ever see is a disturbing giant baby in completely inappropriate places, exposed and in danger. I didn't even realize it was a Nationwide ad until I saw this thread. 

flychinook wrote: I "got" the baby=car thing the first time I saw the ad. What I don't get is how the guy managed to crash into a fire hydrant on a perfectly clear day, on an arrow-straight road, in a residential area.