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A Double Standard:

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70s80s View Drop Down
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    Posted: 04 Jul 2010 at 4:59am
Most current lineups of TV shows are geared towards the 30-and-under crowd, but most of the commercials are geared toward the 65+ set. Bizarre, no? Discuss!
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Post Options Post Options   Thanks (0) Thanks(0)   Quote TWCFan Quote  Post ReplyReply Direct Link To This Post Posted: 04 Jul 2010 at 6:47am
The awful demographics account for the 65+ ads. Most networks like the Hallmark Channel and CNN will depend on the ads for elderly people no matter how hard the networks try to make to lower the demographics.
Closing logos! Now that's something I can watch on TV.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Grant Quote  Post ReplyReply Direct Link To This Post Posted: 04 Jul 2010 at 3:03pm
There is one other thing, though I don't think it plays a big role in actual advertising (as opposed to other areas). It's always said that people over a certain age are preoccupied with medical stuff, but I notice that in people of all ages. Look at bathroom jokes and condom jokes (which are each a kind of medical humor, just a little indirectly) - they can be dumb as dirt, and people still laugh at them. And nowadays, there's almost no such thing as either those generic diseases or those fictional ones that soap operas used to be notorious for - now, a comedy or drama has to have a particular non-fictional one (usually with a lot of detail), as if that automatically makes the story better. This might not be an original opinion, but I think there's a kind of voyeurism when it comes to medical stuff that's about as big as any sexual kind of voyeurism. So I sometimes imagine people of all ages getting caught up in those medical ads.
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Post Options Post Options   Thanks (0) Thanks(0)   Quote PaWolf Quote  Post ReplyReply Direct Link To This Post Posted: 04 Jul 2010 at 8:22pm
Originally posted by 70s80s 70s80s wrote:

Most current lineups of TV shows are geared towards the 30-and-under crowd, but most of the commercials are geared toward the 65+ set. Bizarre, no? Discuss!
I suppose I cannot quite agree - maybe it is simply the channels we view.
I see PLENTY of 'Insurance', 'Money Settlements', and 'Crappy Food' commercials...then see the assundry others that fall in line for the senior crowd...such as the 'Life Alert' for those 'Waiting for the Moment' and how the should consider a 'Reverse Mortgage' and a 'Proper Plot' (for that day when they earn their 'Mud Monkey Merit Badge').
   
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